About Us

Revolution Beauty is a multi-channel mass beauty innovator with a mission to empower individuals through accessible, high-quality and sustainable products.


Established in 2014, the Company is recognised as one of the fastest product innovators in the accessible beauty market, pushing boundaries with its cruelty-free, ethical products. Revolution Beauty uses the latest market driven insights to launch innovative products based on direct consumer feedback, bringing products to market in as little as 16 weeks.


The Group operates a multi-brand, multi-category strategy that sells its products both direct-to-consumers via its physical and digital retailers through wholesale relationships including with Boots, Superdrug, Walgreens and Target and its e-commerce operations. The company is focused on three core brands including REVOLUTION, Relove and I Heart. Revolution Beauty is established in 75 global markets, with over 300 employees worldwide and over 14,000 stores globally.

1000

products across three brands and seven categories

7

million

social media followers

75

global markets, more than 300 employees worldwide

1.2

million

contactable database on revolutionbeauty.com

our strategy our leadership

Revolution Beauty is a multi-channel mass beauty innovator with a mission to empower individuals through accessible, high-quality and sustainable products.


Established in 2014, the Company is recognised as one of the fastest product innovators in the accessible beauty market, pushing boundaries with its cruelty-free, ethical products. Revolution Beauty uses the latest market driven insights to launch innovative products based on direct consumer feedback, bringing products to market in as little as 16 weeks.


The Group operates a multi-brand, multi-category strategy that sells its products both direct-to-consumers via its physical and digital retailers through wholesale relationships including with Boots, Superdrug, Walgreens and Target and its e-commerce operations. The company is focused on three core brands including REVOLUTION, Relove and I Heart. Revolution Beauty is established in 75 global markets, with over 300 employees worldwide and over 14,000 stores globally.

Stockists

We will always strive to do more #progressnotperfection.

Our Zero Skin retouch revolution
All the content we create at Revolution follows our Zero Retouch Revolution policy. We know all too well that what we push out into the world has consequences, and we take our responsibility in normalising beauty standards incredibly seriously. We love to share our fans' looks on our socials and we won't share a look which appears as if it has been retouched #zeroretouchrevolution

How inclusive & diverse is your company?
Revolution has championed diversity and inclusion since the day it was born. With our purpose to develop cosmetics and skincare for every skin tone and for every budget, we have achieved many firsts in the beauty industry, from often launching the largest shade ranges in the market to the world's first makeup collab with a male influencer in Carmi. Working with a diverse talent pool always has been and remains a priority focus. We are a brand for everyone.